TheOutplay Ltd is an international online media marketing company. The company offers solutions for advertisers, publishers and content owners.
Marketing and Advertising
Partnership with STX Next:
July 2015 - January 2017 (1 year 6 months)
Analytics, DMP and DSP solutions based on cookie-less technology. Myntelligence helps companies put their customers first, to transform the customers’ digital model into a user-centric business and manage audience buying independently.www.myntelligence.com
STX NEXT DELIVERED
TheOutplay was looking for a tech partner to create an MVP of their product. Their goal was to present the MVP to potential clients and investors and secure further rounds of funding. They were looking for a quick and cost-effective solution to have a presentable prototype as soon as possible.
STX Next created the MVP and then went on to add several new rounds of features. The team created a platform for broad and detailed web analytics: from collecting data about users visiting particular websites/services to segmenting the data and selling it on the internal market. The Myntelligence platform also allows companies to manage web campaigns based on collected data and analyze the results of those campaigns.
STX Next is a first class development partner and it has been a pleasure to work with them. Not only do they bring excellent software engineering skills to the table, but they also back it up with a deep knowledge of applying Agile SCRUM and related methodologies to the development and delivery process. They are highly professional, dedicated and transparent. I would highly recommend them.
The project provided us with many challenges, both technical and organizational. We had an opportunity to acquire new knowledge and to be creative with the technologies we used. I’m sure that the product we developed with the client will be the beginning of a successful business.