tails.com: Building Republic of Cats with Django

tails.com

Launched in 2014, tails.com is a nutritionally tailored pet food service that creates a unique recipe for every single dog it serves from a million combinations, based on his or her age, breed, needs and preferences. The subscription-based product helps dog owners target their pet's specific health improvements through their diet. It offers a complete, balanced nutrition plan that also adjusts with the dogs as they age.

Featured in

Partnership

ongoing since June 2020

Nestlé Purina

took majority stake investment in 2018

10 million

unique meals served monthly

Industry

Country

United Kingdom

Project Details

Building upon the success of the dog food platform, tails.com decided to launch a parallel service for cats, called Republic of Cats. The company chose STX Next as its software development partner to help build an application suite for the project.

Republic of Cats provides subscription-based feeding plans for felines that have been tailored to each pet’s unique nutritional needs and preferences. Customers can manage their subscriptions using a desktop dashboard and a mobile application.

https://www.republicofcats.com/

STX Next Delivered

No items found.

Challenge

Republic of Cats operates almost as a startup within tails.com. The main challenge facing the project managers was launching the product within a short timeframe and growing it towards a positive ROI that would warrant the continuation of the project. To achieve this goal, they needed an application suite to be built from scratch.

At the start of the cooperation, the project managers had initial product research and business hypotheses, but most branding elements and feature specifications were not yet available.

As a result, tails.com needed flexible, scalable design and development teams to help it refine the requirements and produce the full service in a timely manner.

STX Next engineers show how much they care about their craft. They take things into their own hands, see it as their own project, and take pride in what they do. Developers show they enjoy working with good code so they make it better.

Franki Lake

Digital Product Manager

tails.com

Solution

STX Next was able to assemble a complete team and begin working on the project within two weeks. This was an important factor as tails.com was looking to release the products on a very tight schedule.

New versions of the apps were released each sprint, with additional features being added incrementally.

Throughout the whole project, STX Next teams have helped tails.com verify their hypotheses and suggest alternative solutions.

Together, we built a brand new business line, from an MVP to kick-off, in merely three months.

Django

PostgreSQL

Datadog

TypeScript

React

Terraform

Redux

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