In order to meet the client’s requirements in the early stages of the project, we worked in continuous feedback mode, adjusting features and screens to their needs as quickly as possible. We put a great deal of effort into making the product easy to develop and maintain by using automation and containerization, static typing and static code analysis support, and automated unit testing.

Developing the process of perfume making was the highest priority. Taking care of it right out the gate brought us significantly closer to developing the full product on schedule.

To reduce the costs both during and after development, we built the new NOTA NOTA app from scratch using React Native for cross-platform mobile development. This saved us a lot of time, since we had to deliver most of the features only once for both platforms. We also used tried-and-tested, out-of-the-box solutions to limit the cost of features such as analytics, push notifications, or crash and error reporting.

Product Design played a key role in the development process, working hand in hand with the development team to create a seamless experience (make sure to check out the Behance entry). All the core app functionalities were redesigned by applying new user flows and interactions for designing, producing, and sharing perfumes.

Crafting the visualization of perfume making was the most exciting. Our goal was to give the users a tangible representation of mixing the various scents, while retaining a lightweight, almost ephemeral feel inherent to producing perfumes.