VetMedux (formerly Brief Media), a prominent veterinary media company, sought to improve resources for veterinarians by digitizing and optimizing their offerings, focusing on small animal care in the United States.
In response to the growing needs of veterinary professionals and the limitations of physical resources, VetMedux engaged STX Next to redefine their digital platform, ensuring a seamless, effective user experience for veterinarians, students, practices, and pharmacists.
VetMedux faced the challenge of transitioning the comprehensive Plumb’s Veterinary Drug Handbook from a bulky, outdated physical format to a modern digital platform.
Essential aspects included maintaining reliable content delivery, improving user interface and experience, ensuring constant availability and security, and enabling scalability to accommodate future growth.
The collaboration between VetMedux and STX Next led to a series of strategic developments:
The STX Next team rebuilt the existing application with new code, focusing on stronger architecture for enhanced performance and reliability.
A user-centric approach ensured that the digital platform not only matched but exceeded the capabilities of the physical handbook, incorporating features like elastic search and personalized note-taking.
Utilizing AWS services, the platform achieved high availability, robust monitoring, and scalable infrastructure to handle varying demands.
Discovery workshops and estimation sessions enabled precise timeframes and task prioritization, facilitating continuous improvement and adaptability.
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The implementation of the digital platform brought significant improvements in VetMedux's daily operations:
A seamless and intuitive interface enhanced the daily operations for veterinary professionals.
The application’s architecture supports future expansion and adaptability in the dynamic veterinary market.
The integration of advanced search capabilities and personalized user features streamlined professional workflow.
Continuous deployment and monitoring preserved platform integrity and reliability.
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