Case Study

eCommerce Industry

Taking personalization to the next level

In 2020, leveraging the success of their personalized dog food service, Tails.com aimed to introduce a similar subscription-based offering for cats called Republic of Cats.

To accomplish this, Tails.com sought a reliable partner capable of providing flexible, scalable design and development services. STX Next was chosen to deliver this comprehensive digital solution in a timely manner.

tails cat graphics case study main graphics

Addressing the challenges

Tails.com faced the challenge of launching the product within a short timeframe and growing it towards a positive ROI that would warrant the continuation of the projects.

They asked STX Next to assist them in building three apps:

A user application to help customers manage their subscriptions.

A back-office application to support the management of their customers.

A backend, factory application to streamline order processing.

Building architecture for the Republic of Cats

To tackle the unique challenges of launching a new Tails.com platform, Republic of Cats, STX Next delivered a comprehensive digital solution tailored to the client’s needs. The implementation included several key components that formed a holistic platform:

Number 01

User-centric design

Our design team created a black-and-white sign-up interface and architecture flow. We continually refined the design to align with evolving business needs and branding.

Number 02

Incremental feature addition

New functionalities were added incrementally with each sprint. Features included subscription management tools, improved sign-up pages, and capabilities to transition away from third-party subscription management portals.

Number 03

Clean architecture implementation

To future-proof the product and ensure readability, we recommended and implemented a clean architecture design.

Number 04

Proactive project management

We maintained flexibility to accommodate mid-sprint changes and ensured smooth cooperation through regularly scheduled update calls and common framework setups.

Number 05

Scalable & proactive support

Our tiered support included QA, user research, and the ability to quickly scale the team up as necessary.

Building architecture for the Republic of Cats

Number 01

User-centric design

Our design team created a black-and-white sign-up interface and architecture flow. We continually refined the design to align with evolving business needs and branding.

Number 02

Incremental feature addition

Number 03

Clean architecture implementation

To future-proof the product and ensure readability, we recommended and implemented a clean architecture design.

Number 04

Proactive project management

We maintained flexibility to accommodate mid-sprint changes and ensured smooth cooperation through regularly scheduled update calls and common framework setups.

Number 05

Scalable & proactive support

Our tiered support included QA, user research, and the ability to quickly scale the team up as necessary.

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Combining great quality with an intense pace

STX Next successfully assembled a complete team and commenced work within two weeks, focusing on balancing rapid delivery with high-quality endorsements. Throughout the project, new functionalities were added gradually with each sprint.

Improved signup pages

Our team made the registration process smoother and quicker, which enhances user experience, resulting in successful onboarding and long-term engagement.

Enhanced subscription management tools

Apart from allowing the user to have greater control over their subscription, it offered the client insight into customer behavior and subscription metrics, improving their forecast accuracy.

Moving away from third party subscriptions

This feature allowed Tails.com to fully integrate subscription handling into their native platforms, reducing dependency on external vendors and lowering associated costs. This improved data security and control, and provided a seamless, brand-consistent user experience that enhanced customer trust and satisfaction.