EssenceMediacom, a leading media agency, sought an innovative solution to enhance their media activation process. Together with STX Next, they developed OCTRA, an advanced campaign management solution that enhances efficiency and quality in advertising across multiple platforms.
The need for improved accuracy and simplified media processes led EssenceMediacom to seek an innovative tool. They wanted a comprehensive system to reduce manual tasks, enforce best practices, and enhance overall campaign quality across platforms.
To address these challenges, EssenceMediacom partnered up with STX Next to deliver OCTRA, which incorporated various key features and functionalities:
Consistent naming conventions
We introduced a standardized system to maintain consistency across campaign names, improving organization and efficiency.
Quality Assurance processes
Our team developed customizable QA checklists to ensure that campaigns meet high-quality standards before launch.
Platform integration
The solution was integrated with multiple advertising platforms, enabling seamless data processing and management.
User and client management
We created a comprehensive framework for managing user roles and client instances, enhancing access control and operational structure.
Best practice implementation
OCTRA allows users to configure and enforce platform-specific best practices, improving campaign effectiveness and compliance.
To address these challenges, EssenceMediacom partnered up with STX Next to deliver OCTRA, which incorporated various key features and functionalities:
Consistent naming conventions
Our front-end specialists and designers created a comprehensive set of tools for portfolio managers, including interactive data catalogs and intuitive dashboards.
Quality Assurance processes
Our team developed customizable QA checklists to ensure that campaigns meet high-quality standards before launch.
Platform integration
The solution was integrated with multiple advertising platforms, enabling seamless data processing and management.
User and client management
We created a comprehensive framework for managing user roles and client instances, enhancing access control and operational structure.
Best practice implementation
OCTRA allows users to configure and enforce platform-specific best practices, improving campaign effectiveness and compliance.
Speak with our experts to learn how STX Next can deliver tailored solutions for your business.
The implementation of the OCTRA tool brought significant improvements in the daily operations of EssenceMediacom's media activation teams:
Comprehensive QA processes ensured that all campaigns adhered to set quality and compliance benchmarks, enhancing overall output quality.
Improved user and client management simplified access and role assignment, optimizing team efficiency.
Advanced AI and ML features ensured the tool's adaptability and continuous improvement, supporting long-term operational goals.
Schedule a call with our experts to discover the benefits of partnering with STX Next.
Our customers love to work with us
ul. Mostowa 38
61-854 Poznań
Poland
C.11 310 Col. Santa Gertrudis Copo
97305 Merida
Mexico
77 Farringdon Road EC1M 3JU
United Kingdom
c/o Rödl RAe, Taunus Tower, Mergenthalerallee 73-75,
65760 Eschborn
Germany
City Place 1401 Lake Plaza Dr, Ste. 200
Spring, TX 77389
United States
