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Case Study
ecommerce

Elevating dynamic pricing in tourism with Machine Learning

Our client, a company specializing in providing advanced decision-making tools and software solutions for the leisure, tourism, and logistics sectors, sought to improve their dynamic pricing strategies through a scalable Machine Learning infrastructure for accurate demand forecasting. They collaborated with STX Next to achieve these objectives.

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Addressing the challenges

The client faced the challenge of optimizing dynamic pricing for ski passes in unpredictable environments. The goal was to develop a scalable Machine Learning infrastructure capable of forecasting demand accurately and adjusting prices based on various factors, including demand, time, weather conditions, and other external influences.

Additionally, they aimed to simplify the onboarding process for new ski resorts.

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Implementing an
advanced Machine Learning solution

After a comprehensive evaluation of the client's requirements, our team introduced a variety of state-of-the-art solutions aimed at enhancing performance and scalability:

Number 01

Optimized forecasting module

We increased the accuracy of the demand prediction by refining existing predictive models. Using diverse data sources, the module provides precise demand forecasts crucial for dynamic pricing.

Number 02

Dynamic pricing adjustments

Demand predictions were fine-tuned using pre-booking data and weather features, leading to more informed pricing strategies through a weighted combination of long-term predictions and real-time demand.

Number 03

Easy client onboarding

New ski resorts were smoothly incorporated into the platform, benefiting from an efficient and simplified onboarding process that facilitates quick adoption of the dynamic pricing system.

Number 04

Cloud-based infrastructure with DataOps and MLOps

Our team executed a smooth Cloud migration which entailed setting up a scalable infrastructure backed by Kubernetes and Docker, enabling robust and efficient operations.

Implementing an advanced Machine Learning solution

After a comprehensive evaluation of the client's requirements, our team introduced a variety of state-of-the-art solutions aimed at enhancing performance and scalability:

Number 01

Optimized forecasting module

We increased the accuracy of the demand prediction by refining existing predictive models. Using diverse data sources, the module provides precise demand forecasts crucial for dynamic pricing.

Number 02

Dynamic pricing adjustments

Demand predictions were fine-tuned using pre-booking data and weather features, leading to more informed pricing strategies through a weighted combination of long-term predictions and real-time demand.

Number 03

Easy client onboarding

New ski resorts were smoothly incorporated into the platform, benefiting from an efficient and simplified onboarding process that facilitates quick adoption of the dynamic pricing system.

Number 04

Cloud-based infrastructure with DataOps and MLOps

Our team executed a smooth Cloud migration which entailed setting up a scalable infrastructure backed by Kubernetes and Docker, enabling robust and efficient operations.

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Achieving measurable financial performance improvements

The implementation of these solutions delivered substantial benefits, significantly enhancing financial performance and operational efficiency for the client and their partners:

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Increased revenue per ski pass

The data-backed dynamic pricing model enabled precise price adjustments based on demand forecasts, resulting in a consistent increase in revenue per ski pass sold.

Optimized occupancy rates

By forecasting demand effectively, resorts could adjust prices to maintain or increase occupancy rates, maximizing total revenue when compared to static pricing models.

Stabilized cash flow

Resorts minimized revenue losses during low-demand periods through adjusted pricing, enhancing overall cash flow stability and financial resilience.

Improved key performance metrics

The system provides resorts with the capability to track and optimize metrics such as revenue yield and average pass price, ensuring a concrete return on investment and improved financial performance season over season.

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