Developing new quality of gift listing with Unified Frontend

The Cambium Group, home to three leading UK wedding gift list brands, sought improvements to accommodate expanding service offerings.

To support the growth of their brands – The Wedding Shop, The Wedding Present Company, and Prezola – The Cambium Group undertook a strategic initiative to enhance their online platforms. This revamp focused on ensuring scalability to meet future needs and delivering a seamless, visually appealing user experience. The goal was not only to accommodate expanding service offerings but also to provide users with a refreshed interface.

Addressing the challenge

The challenge of the project was to optimize The Cambium Group’s growing portfolio by reorganizing their platforms into a Unified Frontend (UFE) framework. This involved separating the structure and logical components from their visual layer, allowing for easier development and maintenance.

To tackle the challenge, STX Next led the framework development in close, fruitful partnership with the talented team on The Cambium Group’s side. Our eventful journey confirmed that our cooperation was a hit right from the start.

By integrating Backend and Frontend Development, Data Engineering, and UX/UI Design, we were able to deliver a comprehensive end-to-end solution. Implementing the UFE framework across all The Cambium Group platforms will streamline the introduction of future platforms, reducing complexity and workload.

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Assuring smooth transition

Our dedicated team joined The Cambium Group’s project in a team extension collaboration model. After a thorough analysis of the client’s needs, we developed and added necessary features, such as:

Unified Frontend Framework

A standardized set of tools and components that ensure a consistent and cohesive user experience across all platforms within the same brand.

Data Migration

The process of transferring valuable data (customer records, sales data, etc.) from one system to another, while allowing a smooth transition for users.

Fresh take on user experience

The integration of our digital work has enhanced the client's leading platforms, ensuring they operate efficiently and provide users with joyful, positive experiences. The Cambium Group can now benefit from:

Cohesive Codebase

The unified codebase helps maintain brand consistency, improves user satisfaction, facilitates development processes, and reduces costs when creating new platforms.

Secured Data Transfer

The unified code used on the latest version of the Prezola platform has made data migration seamless and secure, ensuring the efficiency of any future migrations.

Introduction of a Brand-New Platform

Users can now benefit from a new The Cambium Group platform called LittleList, dedicated to creating gift lists for baby showers and similar occasions. The platform already leverages the UFE framework.