Optimad connects all the players in the TV and VOD markets by operating advanced market wide campaign management systems and data standardisation portals for video advertising.
Marketing and Advertising
Partnership with STX Next:
since June 2016 (2 years 4 months)
CopyCentral is an application for copy clearance. Its goal is to allow advertisers to check their ads against the requirements of the UK Code of Broadcast Advertising. Using CopyCentral, you can create brilliant and innovative video ads and stay sure they will meet all acceptance criteria.
STX NEXT DELIVERED
IMD Optimad wanted the team to deliver a complex solution within a short timeframe as a replacement for the previous ad clearance system used by Clearcast.
STX Next was chosen among other companies and joined the IMD Optimad team to develop a complete solution which covers various workflows for different types of users, including top UK broadcasters and hundreds of advertising agencies. The solution needed to be able to handle heavy traffic and the upload/download/streaming of large video files.
Releasing a product is one part of the game, but the real challenge is long term support and development. Reacting to the users’ needs, working on optimization and improvements as well as watching it work well under high load is what we like about this project and what makes us proud. Great cooperation and relations with the client’s team made it even better.